Article

New normal and efficiency gain for dairy products

The situation the world is experiencing today can totally change consumers' habits. Are you ready?

Dairy

Traceability and yield control to produce more and better

Project Data

In recent years we have experienced many situations that have affected the entire dairy market, sales channels and consumer habits. In the past, it was possible to be assertive in predicting market variations, as the harvest and off-season periods for milk were all well defined.

However, since 2018 the prediction of market behavior is becoming more difficult every day. This year, we had the truckers' strike that caused immense losses throughout the milk production chain. And when the dairy products began to recover, we were surprised by the Covid-19 pandemic that totally changed the world economy and the routine of the population. It is in times of uncertainty and instability like these that those dairy products that are in search of new solutions and can react quickly stand out.

In this scenario, a new variable that we need to pay attention to is consumer market demand. It is related to new buying habits and new consumption profiles, this is where you find the answer to how to reorganize your product line and production volume to meet current demand.

In the face of that, how are you today? Are you expecting "back to normal"? What if normal doesn't come back?

Those who are not waiting to "get back to normal" and are looking for new solutions and improvements, have found new directions and learned how to respond to the current moment.

Looking from a new perspective, this moment has provided the acceleration of the professionalization of dairy products that seek not only to survive, but also to improve their efficiency gain. It is not enough to have the information, we need to use it with agility. It is necessary to know where and how we can act.

Context and Challenges

What are the factors you are analyzing in your production? Is your decision making data oriented? Or do you not even have this information?

iTrack can help you enhance the work of your dairy's incredible employees by providing data analysis for production efficiency gains and management development for all employees. This encourages and drives!

Our system will help you to reflect, understand and control all your production data, from the reception of the milk to the packaging. We provide you with data based decision making!

Solutions Used and Equipment Provided

Experts

Food Engineer

Lilian Melo

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New normal and efficiency gain for dairy products

The situation the world is experiencing today can totally change consumers' habits. Are you ready?

January 25, 2021

published by

Food Engineer

Lilian Melo

In recent years we have experienced many situations that have affected the entire dairy market, sales channels and consumer habits. In the past, it was possible to be assertive in predicting market variations, as the harvest and off-season periods for milk were all well defined.

However, since 2018 the prediction of market behavior is becoming more difficult every day. This year, we had the truckers' strike that caused immense losses throughout the milk production chain. And when the dairy products began to recover, we were surprised by the Covid-19 pandemic that totally changed the world economy and the routine of the population. It is in times of uncertainty and instability like these that those dairy products that are in search of new solutions and can react quickly stand out.

In this scenario, a new variable that we need to pay attention to is consumer market demand. It is related to new buying habits and new consumption profiles, this is where you find the answer to how to reorganize your product line and production volume to meet current demand.

In the face of that, how are you today? Are you expecting "back to normal"? What if normal doesn't come back?

Those who are not waiting to "get back to normal" and are looking for new solutions and improvements, have found new directions and learned how to respond to the current moment.

Looking from a new perspective, this moment has provided the acceleration of the professionalization of dairy products that seek not only to survive, but also to improve their efficiency gain. It is not enough to have the information, we need to use it with agility. It is necessary to know where and how we can act.

What are the factors you are analyzing in your production? Is your decision making data oriented? Or do you not even have this information?

iTrack can help you enhance the work of your dairy's incredible employees by providing data analysis for production efficiency gains and management development for all employees. This encourages and drives!

Our system will help you to reflect, understand and control all your production data, from the reception of the milk to the packaging. We provide you with data based decision making!

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