Article

Traceability to the final consumer

In a world where people increasingly seek information about what they consume, transparency can make a difference.

Dairy

Traceability and yield control to produce more and better

Project Data

Today we live in an environment where the consumer is increasingly curious and demanding about what he or she consumes. Dairy products are a constant target for questioning, and recently there have been frauds with great repercussions in the press. Traceability is already a requirement for Hortifrutis, and since the rigour of dairy inspections has only increased, the requirement for traceability in the sector is only a matter of time. In addition, studies show that consumers are willing to pay more for products that have a differentiated experience.

Today we present a new feature in our system: traceability to the final consumer.

iTrack can promote a differentiated experience by showing the end customer all the inputs used in the product, the places it passed through and other traceability information. With this information the brand reinforces its commitment to quality, gains more customer confidence and proactively positions itself by anticipating a market trend.

But why iTrack?

iTrack is a traceability and production analysis system developed specifically for the dairy sector. The team is formed by former dairy owners and food engineers with vast experience in the sector. We are the product of a consolidated company in the market: IHM Stefanini is in more than 30 countries and we have already counted more than 1,500 projects delivered.

Context and Challenges

iTrack also has the advantage of being a cloud system, with monthly payment per subscription. This way, the dairies do not need to invest in server structure to run our solution, which makes them more competitive and allows them to reach dairies of different sizes. With the system in the cloud, you can access it from anywhere.

We believe iTrack is the tool that can further enhance your dairy results and position your brand in the market as a reference for the quality and reliability of your products.

Solutions Used and Equipment Provided

Experts

Food Engineer

Lilian Melo

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Traceability to the final consumer

In a world where people increasingly seek information about what they consume, transparency can make a difference.

January 25, 2021

published by

Food Engineer

Lilian Melo

Today we live in an environment where the consumer is increasingly curious and demanding about what he or she consumes. Dairy products are a constant target for questioning, and recently there have been frauds with great repercussions in the press. Traceability is already a requirement for Hortifrutis, and since the rigour of dairy inspections has only increased, the requirement for traceability in the sector is only a matter of time. In addition, studies show that consumers are willing to pay more for products that have a differentiated experience.

Today we present a new feature in our system: traceability to the final consumer.

iTrack can promote a differentiated experience by showing the end customer all the inputs used in the product, the places it passed through and other traceability information. With this information the brand reinforces its commitment to quality, gains more customer confidence and proactively positions itself by anticipating a market trend.

But why iTrack?

iTrack is a traceability and production analysis system developed specifically for the dairy sector. The team is formed by former dairy owners and food engineers with vast experience in the sector. We are the product of a consolidated company in the market: IHM Stefanini is in more than 30 countries and we have already counted more than 1,500 projects delivered.

iTrack also has the advantage of being a cloud system, with monthly payment per subscription. This way, the dairies do not need to invest in server structure to run our solution, which makes them more competitive and allows them to reach dairies of different sizes. With the system in the cloud, you can access it from anywhere.

We believe iTrack is the tool that can further enhance your dairy results and position your brand in the market as a reference for the quality and reliability of your products.

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